Rob Whieldon

Operations Director

Rob Whieldon is an experienced designer of award winning learning and development programmes for the SME community, programmes that deliver tangible commercial and operational results across many business disciplines.

He was the Executive Director of the prestigious Goldman Sachs 10,000 Small Businesses programme in Yorkshire and Humber and is the former Director of Small Business Programmes at Leeds University Business School.

In 2012, the 10,000 Small Businesses programme won the EFMD (European Framework for Management Development) Excellence in Practice award, and in 2012, Rob led the team that that won a Gold Award from the Government Small Business Charter initiative (one of only 3 Universities in the country to receive Gold status).

Taking early retirement from LUBS in August 2015, he set up Rob Whieldon Associate Ltd. and is a founder member of BeAmazing Ltd. (

He is currently providing support for SME growth programmes at a number of Universities in the north of England, as well as designing and delivering support programmes for local SMEs in the Leeds City Region.

One of Rob’s claims to fame is that he developed, facilitated and ran the world’s largest leadership programme with over 115,000 participants benefiting from the programme.

Rob Whieldon serves as Operations Director of Nixene Publishing.